Loading ...

What We'll Learn

Let's talk about what we'll learn in Section 1.

  • We will be learning about Marketing Technology, including it's history.
  • We will be discussing where it sits within an organization.
  • We will discuss scope & mandate, and will review key concepts.

Slides for this lesson embedded below.
No additional notes or references for this video.

Up next

What is Marketing Technology?

There are many different terms and names for Marketing Tech. Here we will cover the best way to describe the field of Marketing Technology.

Course Episodes