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What is Marketing Technology?

There are many different terms and names for Marketing Tech. Here we will cover the best way to describe the field of Marketing Technology.

  • Marketing technology is not just about the technology itself. It's about the processes, systems, and tools that come together to create Marketing Technology.
  • The course will cover consumer-focused growth stacks and will also focus on martech for web and mobile based applications.
  • Oftenmarketing technology is underrated and overlooked within the realm of growth. Marketing technology is at the core of being able to drive functional growth.

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Where does Marketing Technology sit within an Organization?

A common question marketers ask is how martech fits into an org structure. In this lesson, we'll talk about that issue, and describe different models for how martech can serve an organization at different stages in a company's lifecycle.

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