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Scope and Mandate of a Marketing Technologist

Do you know what a marketing technologist does? Let's cover the role a martech expert should serve in an org.

  • MarTech should be treated as a product within an organization.
  • A modern Marketing Technologist develops processes, builds data plans and administers tools.
  • A Marketing Technologist needs to be an educator and messenger who can effectively translate their ideas so they can be implemented.

Slides for this lesson embedded below.

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Section 2: Marketing Technology Capabilities & Components

Let's talk about what we'll learn in Section 2.

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