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Attribution is the ability to track your sources of installs. We'll cover why attribution is such an important element of a marketing toolkit.

  • Attribution tools allow you to know where your installs come from and to track these installs
  • Attribution tools should have an UI for building links and measuring performance/success
  • Advanced capabilities–include cost data and fraud protection.

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Data Platforms & the Data Infrastructure Layer

CDPs & CDIs are common terms used to represent the data platform layer. This lesson will cover why this capability is central to a marketing technology stack.

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