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Location Services & Infrastructure

For many consumer based marketing teams, they need the ability to target users in place. In this lesson we'll talk about this capaibility as a key component of a marketing toolset.

  • Location infrastructure is the ability to track your customers to identify relevant actions based on location.
  • Location infrastructure makes it easy to take customer-app preferences (allowing apps to track location) and make it into actionable data.
  • SDKs can help trigger events and actionable insights (push-notifications) based on the actions, movements, locations of users.

Slides for this lesson embedded below.

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CRM, Customer Messaging, and Customer Lifecycle Management

Messaging customers in real time is a foundational capability of a modern marketers job. There are lots of ways this capability is described, so, in this lesson, we'll break down the various names, and dive into what the capability means, and why it matters.

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