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Segments & Audiences

Marketers need audiences and segments to target users. Let's define what these are in technical terms and talk about why that matters.

  • Segments or audiences are groups of people that are defined based on certain characteristics and attributes.
  • Audiences and segments are not just for CDPs and DMPs, they are helpful with a wide range of tools.
  • Audiences and segments are tool agnostic and allow MarTech stacks to be even more flexible.

Slides for this lesson embedded below.

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