Loading ...

High Level CDPs vs DMPs

Are DMPs really dead? What is a DMP? How does this relate to a CDP? While these are complicated questions to answer, we'll break down what each tool is, how they work, and how they relate to one another.

  • CDP stands for Customer Data Platform. It's main purpose is to track 1st party customer data. A DMP stands for Data Management Platform.
  • DMPs allowed you to track or blocks particular users across different websites through the use of cookies to target users with ads.
  • They both provide the ability to track users and create audiences.

Slides for this lesson embedded below.
No additional notes or references for this video.

Up next

Attribution & Deeplinking Basics

Attribution provides the foundation for deeplinking, but before we can show how deeplinking works, we need to cover the basics. In this short lesson, we'll show how they work and lay a foundation for any marketer to better understand their conversion by way of technical competency.

Course Episodes