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Common User Identifiers used to Target Users

Identity is the foundation to tracking users across 3rd party tools. But most people don't know how it works or what terms and jargon relates to a user's identifier. In this lesson, we'll talk about the most common identifiers and how they play a role in a marketing stack.

Key Notes from the course.

Slides for this lesson embedded below.

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Customer Identity: Known & Unknown User States

Users drift between known and unknown states in marketing. But most marketers don't know how or why. In this lesson, we'll talk about identity from a technical level, and then dive into the nuances of how it plays a role in a marketing stack.

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