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Section 4: The MarTech Vendor Ecosystem

Let's talk about what we'll learn in Section 4.

  • In this section we will cover the Martech vendor system
  • We will specifically go in to detail about the key vendors/providers for some of the core capabilities.
  • Each of the lessons will provide guidance regarding various vendors and how they can serve a modern martech stack.

Slides for this lesson embedded below.
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Attribution & Deeplinking Providers

In this lesson, we'll cover the ecosystem vendors & history for attribution and deeplinking.

Course Episodes