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Data Platform & Infrastructure Providers

In this lesson, we'll cover the ecosystem vendors & history for data platform and infrastructure.

  • Remember CDPs and CDIs help track customers, store data effectively, federate the data out to other tools, and manage the overall flow of the data
  • know how to evaluate tools like a CDP in n objectvie fashion so you can figure out which meet the technical and capability requirments for technical marketers

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Product Analytics Providers

In this lesson, we'll cover the ecosystem vendors & history for product analytics.

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