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Data Hygiene & Schema Management Providers

In this lesson, we'll cover the ecosystem vendors & history for data hygiene and management.

  • Schema managment is the format by which new user traits/events are collected, and the process of managing the ingress and egress of data throught the Martech stack.
  • Data hygiene and schema managment providers sit in front of the stack to help regulate the flow and purity of data coming into the stack.
  • Data hygiene and schema management providers are quite new, so conclusive selection criteria has yet to be fully outlined.

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Tag Management Providers

In this lesson, we'll cover tag management, and show an example with a vendor that is quick and easy to enable.

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