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Tag Management Providers

In this lesson, we'll cover tag management, and show an example with a vendor that is quick and easy to enable.

  • A tag manager allows users to inject bits of code, also known as tags, onto a website while avoiding the need to constantly make changes to the website.
  • Google tag manager (GTM) is the leading and recommended brand.
  • There is not a wide array of tag managment providers.

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Section 5: Important Marketing Technology Skills

Let's talk about what we'll learn in Section 5.

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