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Section 5: Important Marketing Technology Skills

Let's talk about what we'll learn in Section 5.

  • We'll cover object vendor selection criteria for selecting new tools.
  • Marchitecturing is the ability to define a martech architecture diagram. Documentation explains the details of how and why a system is setup and works the way it does. Both are necessary skills to manage while becoming a martech manager.
  • Data planning helps you secure your data hygiene. We'll talk and do a data plan in another lesson.

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Objective Vendor Selection

Most teams are not objective when selecting marketing tech. Here we'll talk about why that is, some of the common biases to be aware of, and how you can be more objective in selecting a new tool for your marketing technology stack.

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