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Getting the Most Out of Your Vendors

Vendors are not there to annoy you. In fact, they can be incredible champions and companions on your journey to master marketing tech. Here we'll talk about how to get the most out of your relationships with 3rd party vendors, and how to create a balanced relationship that enforces the results you want.

  • It's important to treat your vendor as an extension of your own team to improve client-vendor relationships.
  • It's also vital to share information about what your doing, why your doing it, and how your planning to do it in order to build a stable communication channel with the vendor.
  • Be explicit with what you want: know that you can't have everything.

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Vendor Negotiation Best Practices

Most marketers struggle to effectively negotiate what is fair with 3rd party vendors. This is because they don't understand the business model and incentives for a vendor. In this lesson, we'll talk about each and provide a framework for negotiating with 3rd parties.

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