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Vendor Negotiation Best Practices

Most marketers struggle to effectively negotiate what is fair with 3rd party vendors. This is because they don't understand the business model and incentives for a vendor. In this lesson, we'll talk about each and provide a framework for negotiating with 3rd parties.

  • Give and take negotiations are where both sides define their needs and they each work towards a happy medium, which implies that each side is transparent about budget, pricing model, etc.
  • Give and take negotiations create trust and a foundation upon which a partnership can be built, rather than a client-vendor relationship.
  • Don't build your Martech house on a foundation of animosity.

Slides for this lesson embedded below.

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Integration & Improvement Project Management

Marketing technologists are not always the engineerins who build the martech system. However, it's important to understand how to integrate various tools so that you can properly communicate and project manage other stakeholders. In this lesson, we'll talk about the integration process for 3rd party tools, and how you can appropriately project manage an integration from start to finish.

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