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Building a MarTech Architecture Diagram

Let's build a marketing technology diagram together! This is one of the most important skills for a marketing technologist to master.

  • The purpose of a Martech diagram is to educate users on how things work and to codify the flow of data.
  • The flow of data starts in the app/website, then passes through the backend warehouse, and lastly flows serverside to the CDP. From the CDP, data flows out to the attribution, product analytics, and location services tools.

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Documentation & Codification Best Practices

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

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