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Building a MarTech Architecture Diagram

Let's build a marketing technology diagram together! This is one of the most important skills for a marketing technologist to master.

Key Notes from the course.

Slides for this lesson embedded below.

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Documentation & Codification Best Practices

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

Course Episodes