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Basic Data Planning Best Practices

Before you integrate a modern marketing tool, you should plan the data you intend to collect. In this short lesson, we'll talk about data planning and provide a template for you to plan your schema yourself.

  • Data planning is an essential part of starting your martech stack.
  • A document that captures the data (analytics events and user attributes) that you hope to track in an initial state of your application.
  • There are many ways to create a data plan - all aren't equal - and that's why we strongly endorse data hygiene and schema providers, like Iteratively and Avo.
  • Practice building a data plan before you make one for production data - will help you consider what to plan for.

Slides for this lesson embedded below.
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Section 6: Course Wrap Up & Review (Exam)

We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.

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