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Section 6: Course Wrap Up & Review (Exam)

We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.

  • In this course, we covered what marketing technology is, martech history, where it sits within an organization, as well as the scope and mandate of a Marketing technologist
  • Next, we covered martech capabilities and components; i.e. attribution, data hygiene & management, CRM, etc.
  • Last, we covered key and common technical concepts and terms. Thank you for joining!
  • If you're ready to take your certifying exam, go here: Certifying Exam

Slides for this lesson embedded below.
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