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Implementing a Complete Martech Stack

Once you have a foundational understanding of martech, it's important to build your own martech stack from the ground up - both to experience how its done, plus build confidence in tools and seting up data pipelines. In this preliminary stack building mini-series, we build a complete martech stack.

  • In this mini course we will be building a complete marketing tech stack.
  • The goal of this program is to show you and teach you how to build by doing it live. None of the vendors used in this demonstration are explicit endorsements. You should always pick vendors using an objective based system as we do in MTA001.
  • There will be two versions of the martech stack - Version A and B. Version A will focus on a relatively B2B based marketing tech stack. Version B will lean more consumer centric.

Slides for this lesson embedded below.
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Platform Setup with Webflow

Let's build a mini website as a platform to use in our demo. We will use Webflow, which is a great tool for freelancers or small businesses.