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Platform Setup with Webflow

Let's build a mini website as a platform to use in our demo. We will use Webflow, which is a great tool for freelancers or small businesses.

  • We build a basic website using Webflow.
  • You can alternatively use an existing platform or website that you might host or have built yourself.
  • Webflow is a great modern website builder that caters towards pseudo programmers and technically & design-saavy users.

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Create and Manage a Data Plan with Iteratively

The first step in building a martech system is defining a data plan. Rather than using an excel sheet or google sheet, we strongly recommend utilizing a data hygiene and management tool, like Iteratively. In this portion of the mini-series, we will setup Iteratively, show you how to add elements to the data plan, and eventually connect the tool to our CDP.