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Attribution & Deeplinking with Branch

Good marketers think about tracking as an essential element of their campaigns. Branch allows you to track traffic to URLs or other destinations and is a great tool to have in your arsenal. In this lesson, we'll setup a Branch account, add the web SDK, and create our first marketing link.

  • No stack would be complete without an attribution and deeplinking tool.
  • We setup an account, and create a marketing tracking link in a matter of seconds with Branch - which provides great support both for mobile apps and websites.
  • If we had more time, we would setup a custom domain, explore analytics, add open graph data, and we could use the Branch API to dynamically create links (which is what we do here at the martech academy).

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Creating a Basic CDP Layer with Segment

The core of a martech stack is its analytics infrastructure layer. Modern martech stacks typically rely on a CDP to do this. Here we will setup a CDP - Segment - demonstrate how to track events and traits, and start piping data between different sources and destinations.