Good marketers think about tracking as an essential element of their campaigns. Branch allows you to track traffic to URLs or other destinations and is a great tool to have in your arsenal. In this lesson, we'll setup a Branch account, add the web SDK, and create our first marketing link.
No stack would be complete without an attribution and deeplinking tool.
We setup an account, and create a marketing tracking link in a matter of seconds with Branch - which provides great support both for mobile apps and websites.
If we had more time, we would setup a custom domain, explore analytics, add open graph data, and we could use the Branch API to dynamically create links (which is what we do here at the martech academy).