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A Basic Tag Management Setup with GTM

Many marketers don't know how to code, or they don't have access to their website's code base. Google Tag Manager offers a solution. In this video, I'll show you how to create a tag manager account, setup a basic tag and trigger, and deploy SDKs via Tag Manager.

  • Tag management tools have been around for a long time, but Google Tag Manager still remains king.
  • We drop in the GTM SDK on web, and also show you how you could load your entire martech stack (events and SDKs) via GTM if you wanted to.

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Bringing Things Together & Visualizing Data in Amplitude

In this mini series, we've built an entire stack with a B2B centric focus. Now, we'll bring it all together by piping our data into Amplitude for exploration and visualization.