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iOS 14 Fundamentals Minicourse Introduction

In this short mini course we are joined by Tony Rafetto of Appslfyer to discuss iOS 14 fundamentals. Course includes: Introduction to iOS 14 What it is, advent, timeline, jargon, risk profiling High Level Impacts & Martech Stack Effects Key Technical Terms IDFA, attribution, MMP, URI, fingerprinting, SKA Ad Network, ATT, SRN iOS 14 Pillars SKAdNetwork ATT Framework Conversion Value Apple Policy Navigating Uncertainty Assessing Risk Formulating a Plan Deploying Specific Tactics

  • Welcome to iOS 14 Fundamentals! We will cover many topics in this course, including...
  • What it is, advent, timeline, jargon, risk profiling
  • High Level Impacts & Martech Stack Effects
  • Key Technical Terms: IDFA, attribution, MMP, URI, fingerprinting, SKA Ad Network, ATT, SRN
  • iOS 14 Pillars
  • SKAdNetwork
  • ATT Framework
  • Conversion Value
  • Apple Policy
  • Navigating Uncertainty
  • Assessing Risk
  • Formulating a Plan
  • Deploying Specific Tactics

Slides for this lesson embedded below.
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Introduction to iOS 14

In this video we cover an introduction to iOS 14, including what it is, what it means, its advent and future timeline, as well as key components that you'll need to understand to successfull navigate the uncertainty of iOS 14.