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Introduction to iOS 14

In this video we cover an introduction to iOS 14, including what it is, what it means, its advent and future timeline, as well as key components that you'll need to understand to successfull navigate the uncertainty of iOS 14.

  • Key Term - iOS 14: It’s a new version of the Apple operating system for iPhones that introduces changes to the way marketers, UA experts and others collect certain information in an iOS app, and how they can use that information.
  • Core nomenclature: Existing: IDFA, attribution, MMP, fingerprinting; New: SKAdnetwork, ATT Framework, Conversion Value, SRN Reporting, Apple Developer Policy Updates.

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High Level Impacts and Martech Stack Effects

Besides understanding the key components, it's important to understand the key takeaways and high leve impacts. In this video we'll talk about what to expect from iOS 14 and how it will impact marketing today, including various tools such as CDPs, attribution tools, affiliate networks, engagement tools, and product analytics tools.