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ATT Framework: What it is and How it Works

Here we dive deep into the ATT Framework. The ATT Framework is simply an iOS 14 method that allows the user to designate to the app whether they consent to providing their IDFA. We'll peel back the layers and go a bit further in explaining what it is, what it means and what you should know.

  • Key Term - The ATT Framework is simply an iOS 14 method that allows the user to designate to the app whether they consent to providing their IDFA. Previously, you could “turn off” this setting universally. With ATT, it gives users more control over providing this value specifically to individual apps.

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