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SKAdNetwork: What it is and How it Works

SKAdNetwork is a core part of understanding iOS 14. In this lesson we'll dive deep into what it is, how it works, and how attribution providers take care of business for you in order to enable this new system.

  • SKAdNetwork is an iOS 14 class (a collection of methods that developers can use when building and working in iOS apps) that validates advertiser-driven app installs.
  • At its core, SKAdNetwork is an API that 3 parties can use to communicate installs with one another. Main three parties are 1) Ad Networks, 2) Apps driving traffic, and 3) Apps receiving traffic.

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Conversion Value: What it is and How it Works

Conversion Value is a sub component of SKAdNetwork. We'll touch on what it is, how it works, and some various ways attribution providers are handling it for you in iOS 14.