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Conversion Value: What it is and How it Works

Conversion Value is a sub component of SKAdNetwork. We'll touch on what it is, how it works, and some various ways attribution providers are handling it for you in iOS 14.

Key Takeaways
Slides
Notes & References

  • When you hear “conversion value” it refers to a field in the SKAdNetwork mechanism that can be set by the developer.
  • It consists of 6 bits, meaning six numbers of 0 or 1.
  • Since each number has two options (0 or 1). There is a total combination size of 2^6 (64 combinations.
  • Intention is to give app developers a flexible system to grade, rank, rate or scale users in a non-individually trackable way.

Slides for this lesson embedded below.
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No additional notes or references for this video.

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Course Episodes

iOS 14 Fundamentals Minicourse Introduction
iOS 14 Fundamentals Minicourse Introduction
4:40
Introduction to iOS 14
Introduction to iOS 14
26:20
High Level Impacts and Martech Stack Effects
High Level Impacts and Martech Stack Effects
17:46
Key Technical Terms
Key Technical Terms
27:44
ATT Framework: What it is and How it Works
ATT Framework: What it is and How it Works
19:47
SKAdNetwork: What it is and How it Works
SKAdNetwork: What it is and How it Works
24:51
Conversion Value: What it is and How it Works
Conversion Value: What it is and How it Works
9:15
Apple Developer Policy
Apple Developer Policy
Coming Soon!
Navigating Uncertainty
Navigating Uncertainty
Coming Soon!
Review & Course Wrap Up
Review & Course Wrap Up
Coming Soon!

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