Loading ...

Apple Developer Policy

The Appl Developer Policy has been updated with key legal language that is worth noting. In this video we'll do a short teardown.

  • Apple’s specific policy site is good to read over ... https://developer.apple.com/app-store/user-privacy-and-data-use/
  • Defines the use of ATT as well as the user of tracking cases.
  • Apple claims that you can’t use email address to track a user - Begs the question of enforceability.
  • Information can be collected for real purposes that aren’t tracking. Once that data is server side, no way for Apple to enforce collection and usage. This means backend data unification could play a major role in bending the rules.

Slides for this lesson embedded below.
No additional notes or references for this video.

Up next

Navigating Uncertainty

After you understand how iOS 14 works and what to expect, the question we always come back to is "now what!?". In this lesson we'll provide a framework for how to operate in the uncertainty and some options for the more advanced marketers out there.