Loading ...

Navigating Uncertainty

After you understand how iOS 14 works and what to expect, the question we always come back to is "now what!?". In this lesson we'll provide a framework for how to operate in the uncertainty and some options for the more advanced marketers out there.

  • There are 3 Core Steps to Navigating Uncertainty: Assessing Risk, Formulating a Plan, Deploying Tactics (to match your risk profile and plan).
  • Once you know your risk profile, you can determine a plan.
  • When talking to your MMP, you should be clear about what your goals are, alongside your risk tolerance. This will maximize the potential for getting valuable information and deploying tactics.

Slides for this lesson embedded below.
No additional notes or references for this video.

Up next

Review & Course Wrap Up

We'll wrap up the course, review what we learned and provide a timetable for when we'll check in next!