After you understand how iOS 14 works and what to expect, the question we always come back to is "now what!?". In this lesson we'll provide a framework for how to operate in the uncertainty and some options for the more advanced marketers out there.
There are 3 Core Steps to Navigating Uncertainty: Assessing Risk, Formulating a Plan, Deploying Tactics (to match your risk profile and plan).
Once you know your risk profile, you can determine a plan.
When talking to your MMP, you should be clear about what your goals are, alongside your risk tolerance. This will maximize the potential for getting valuable information and deploying tactics.
