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MTA001 Martech Practitioner Course
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Review & Course Wrap Up
We'll wrap up the course, review what we learned and provide a timetable for when we'll check in next!
Key Takeaways
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Notes & References
At a minimum, these are the things most people should do ...
Implement ATT Framework.
Try to get creative with messaging and soft prompt.
Update MMP SDK to utilize SDKAdNetwork.
Plan for clarity of attribution data to change the day that iOS 14 goes into effect - be on standby to modify paid media campaigns accordingly.
Own your Owned Media.
Install Web SDK + Web Banner
Update email tool to include MMP tracking links.
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Course Episodes
iOS 14 Fundamentals Minicourse Introduction
iOS 14 Fundamentals Minicourse Introduction
4:40
Introduction to iOS 14
Introduction to iOS 14
26:20
High Level Impacts and Martech Stack Effects
High Level Impacts and Martech Stack Effects
17:46
Key Technical Terms
Key Technical Terms
27:44
ATT Framework: What it is and How it Works
ATT Framework: What it is and How it Works
19:47
SKAdNetwork: What it is and How it Works
SKAdNetwork: What it is and How it Works
24:51
Conversion Value: What it is and How it Works
Conversion Value: What it is and How it Works
9:15
Apple Developer Policy
Apple Developer Policy
Coming Soon!
Navigating Uncertainty
Navigating Uncertainty
Coming Soon!
Review & Course Wrap Up
Review & Course Wrap Up
Coming Soon!
