Marketing Technology Practitioner

Description

The perfect course for anyone looking to learn a lot about marketing technology. We cover an introduction to martech, the industry today, required capabilities for modern marketing technologists, and how to choose and implement tools. When complete you will be prepared to take the certifying exam.

Videos

Section 1: Introduction to Marketing Technology

Section 1: Introduction to Marketing Technology

9:43

What We'll Learn

What We'll Learn

1:15

What is Marketing Technology?

What is Marketing Technology?

6:24

Where does Marketing Technology sit within an Organization?

Where does Marketing Technology sit within an Organization?

3:06

Scope and Mandate of a Marketing Technologist

Scope and Mandate of a Marketing Technologist

9:49

Section 2: Marketing Technology Capabilities & Components

Section 2: Marketing Technology Capabilities & Components

12:36

Attribution

Attribution

6:59

Data Platforms & the Data Infrastructure Layer

Data Platforms & the Data Infrastructure Layer

11:02

Data Hygiene & Management

Data Hygiene & Management

9:26

Location Services & Infrastructure

Location Services & Infrastructure

9:27

CRM, Customer Messaging, and Customer Lifecycle Management

CRM, Customer Messaging, and Customer Lifecycle Management

5:23

Data Visualization & Product Analytics

Data Visualization & Product Analytics

6:31

Data Warehousing & Data Lakes

Data Warehousing & Data Lakes

4:19

Section 3: Common Technical Concepts

Section 3: Common Technical Concepts

4:11

Data Structure

Data Structure

14:33

Software Development Kits (SDKs)

Software Development Kits (SDKs)

10:41

Data Hygiene

Data Hygiene

7:53

What it Means: Client Side vs Server Side

What it Means: Client Side vs Server Side

14:21

Segments & Audiences

Segments & Audiences

12:54

High Level CDPs vs DMPs

High Level CDPs vs DMPs

9:52

Attribution & Deeplinking Basics

Attribution & Deeplinking Basics

11:21

Deeplinking & How it Works

Deeplinking & How it Works

14:14

Product Analytics vs Business Intelligence

Product Analytics vs Business Intelligence

3:39

Common User Identifiers used to Target Users

Common User Identifiers used to Target Users

13:43

Customer Identity: Known & Unknown User States

Customer Identity: Known & Unknown User States

11:37

Section 4: The MarTech Vendor Ecosystem

Section 4: The MarTech Vendor Ecosystem

1:57

Attribution & Deeplinking Providers

Attribution & Deeplinking Providers

20:16

CRM & Customer Messaging Providers

CRM & Customer Messaging Providers

15:37

Location Data & Infrastructure Providers

Location Data & Infrastructure Providers

11:27

Data Warehouses

Data Warehouses

4:09

Data Platform & Infrastructure Providers

Data Platform & Infrastructure Providers

18:54

Product Analytics Providers

Product Analytics Providers

18:29

Data Hygiene & Schema Management Providers

Data Hygiene & Schema Management Providers

4:06

Tag Management Providers

Tag Management Providers

3:41

Section 5: Important Marketing Technology Skills

Section 5: Important Marketing Technology Skills

2:29

Objective Vendor Selection

Objective Vendor Selection

11:21

Is it Worth it? Build vs Buy, Pricing, and LOE Analysis

Is it Worth it? Build vs Buy, Pricing, and LOE Analysis

8:46

Prioritizing Vendor Selection

Prioritizing Vendor Selection

5:10

Getting the Most Out of Your Vendors

Getting the Most Out of Your Vendors

10:03

Vendor Negotiation Best Practices

Vendor Negotiation Best Practices

10:58

Integration & Improvement Project Management

Integration & Improvement Project Management

15:02

Building a MarTech Architecture Diagram

Building a MarTech Architecture Diagram

10:33

Documentation & Codification Best Practices

Documentation & Codification Best Practices

10:59

Security & Administration Best Practices

Security & Administration Best Practices

10:20

Basic Data Planning Best Practices

Basic Data Planning Best Practices

10:00

Section 6: Course Wrap Up & Review (Exam)

Section 6: Course Wrap Up & Review (Exam)

3:31