Marketing Technology Practitioner - Learn on Your Own

Description

The perfect course for anyone looking to learn a lot about marketing technology. We cover an introduction to martech, the industry today, required capabilities for modern marketing technologists, and how to choose and implement tools.

Videos

Section 1: Introduction to Marketing Technology

Section 1: Introduction to Marketing Technology

9:43

What We'll Learn

What We'll Learn

1:15

What is Marketing Technology?

What is Marketing Technology?

6:24

Where does Marketing Technology sit within an Organization?

Where does Marketing Technology sit within an Organization?

3:06

Scope and Mandate of a Marketing Technologist

Scope and Mandate of a Marketing Technologist

9:49

Section 2: Marketing Technology Capabilities & Components

Section 2: Marketing Technology Capabilities & Components

12:36

Attribution

Attribution

6:59

Data Platforms & the Data Infrastructure Layer

Data Platforms & the Data Infrastructure Layer

11:02

Data Hygiene & Management

Data Hygiene & Management

9:26

Location Services & Infrastructure

Location Services & Infrastructure

9:27

CRM, Customer Messaging, and Customer Lifecycle Management

CRM, Customer Messaging, and Customer Lifecycle Management

5:23

Data Visualization & Product Analytics

Data Visualization & Product Analytics

6:31

Data Warehousing & Data Lakes

Data Warehousing & Data Lakes

4:19

Section 3: Common Technical Concepts

Section 3: Common Technical Concepts

4:11

Data Structure

Data Structure

14:33

Software Development Kits (SDKs)

Software Development Kits (SDKs)

10:41

Data Hygiene

Data Hygiene

7:53

What it Means: Client Side vs Server Side

What it Means: Client Side vs Server Side

14:21

Segments & Audiences

Segments & Audiences

12:54

High Level CDPs vs DMPs

High Level CDPs vs DMPs

9:52

Attribution & Deeplinking Basics

Attribution & Deeplinking Basics

11:21

Deeplinking & How it Works

Deeplinking & How it Works

14:14

Product Analytics vs Business Intelligence

Product Analytics vs Business Intelligence

3:39

Common User Identifiers used to Target Users

Common User Identifiers used to Target Users

13:43

Customer Identity: Known & Unknown User States

Customer Identity: Known & Unknown User States

11:37

Section 4: The MarTech Vendor Ecosystem

Section 4: The MarTech Vendor Ecosystem

1:57

Attribution & Deeplinking Providers

Attribution & Deeplinking Providers

20:16

CRM & Customer Messaging Providers

CRM & Customer Messaging Providers

15:37

Location Data & Infrastructure Providers

Location Data & Infrastructure Providers

11:27

Data Warehouses

Data Warehouses

4:09

Data Platform & Infrastructure Providers

Data Platform & Infrastructure Providers

18:54

Product Analytics Providers

Product Analytics Providers

18:29

Data Hygiene & Schema Management Providers

Data Hygiene & Schema Management Providers

4:06

Tag Management Providers

Tag Management Providers

3:41

Section 5: Important Marketing Technology Skills

Section 5: Important Marketing Technology Skills

2:29

Objective Vendor Selection

Objective Vendor Selection

11:21

Is it Worth it? Build vs Buy, Pricing, and LOE Analysis

Is it Worth it? Build vs Buy, Pricing, and LOE Analysis

8:46

Prioritizing Vendor Selection

Prioritizing Vendor Selection

5:10

Getting the Most Out of Your Vendors

Getting the Most Out of Your Vendors

10:03

Vendor Negotiation Best Practices

Vendor Negotiation Best Practices

10:58

Integration & Improvement Project Management

Integration & Improvement Project Management

15:02

Building a MarTech Architecture Diagram

Building a MarTech Architecture Diagram

10:33

Documentation & Codification Best Practices

Documentation & Codification Best Practices

10:59

Security & Administration Best Practices

Security & Administration Best Practices

10:20

Basic Data Planning Best Practices

Basic Data Planning Best Practices

10:00

Section 6: Course Wrap Up & Review

Section 6: Course Wrap Up & Review

3:31