Marketing Technology stacks are becoming more and more complicated. As an enterprise grows, it's not enough to merely know how tools work. You must define, build, and maintain a highly optimized marketing technology system in order to help your marketing team succeed in their digital capabilities. This intermediate-level course goes deeper into each of the topics from the practitioner's class and focuses especially on building and maintaining 1st and 3rd party tools. The course will feature guest speakers from a variety of companies and show-case real-life marketing stacks with a special eye towards the pros and cons of each.
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