Teaching Staff

Meet our Instructors

Austin Hay

Academy Owner & Lead Instructor
Austin is a well-known Marketing Technology leader & SAAS Martech industry expert.

He started his career as the 4th employee of Branch Metrics, a well known Attribution & Deeplinking provider. After two years between sales engineering and product, Austin left to consult and built a small practice focused on technical marketing technology integrations - later known as HBE Ventures. In 2018, he sold this practice ($1.5M revenue; 60% profit margin) to mParticle - one of the highest performing tools in the Customer Data Platform space. Through this acquisition, Austin stood up a new consulting practice as a part of mParticle customers and non-customers alike in vetting, understanding, and implementing unified marketing technology systems. Austin operated a small team on $1.3M in services revenues with a roughly 40% profit margin and served on the mParticle leadership team for two years.

Through his technical marketing experiences, Austin has sourced, evaluated, negotiated, bought, deployed/implemented, and managed most marketing tools and their affiliated integrations and use cases. This list includes Branch, Appsflyer, Adjust, Button, Impact Radius, mParticle, Segment, Braze, Iterable, Leanplum, Amplitude, Mixpanel, Radar, Foursquare, Oracle, Adobe (Campaign, Target, Omniture), Sendgrid, Salesforce and SFMC (Salesforce Marketing Cloud), Twilio.

His work has spanned a wide variety of companies at various stages and with various needs, including Walmart, Sam’s Club, Jet.com, JP Morgan Chase, Strava, SoulCycle, Airbnb, Peet’s Coffee, Turner, Postmates, Mars, Chewy and Foursquare.

Besides his love of martech, Austin is described by his friends as a weird guy who loves learning. He mentors young adults in finance, is a CFP in training, is an authorized Virginia notary, an ordained & certified Virginian marriage minister, an FAA certified drone pilot, SCUBA Dive Master, water skiing fanatic, and dog dad to two goofy greyhounds.

Tony Rafetto

Director of Success, Appsflyer
Tony is a well known and highly respected technical mind in the attribution space and is assisting on our iOS 14 fundamentals course.

Tony is the Director of Success at Appsflyer, but has a long an extensive history in attribution, attribution technology, martech and deeplinking. Tony and Austin worked together to integrate multiple, interconnected instances of Appsflyer with tools such as mParticle, Segment, Braze, Amplitude, S3, and other marketing tools. Tony is a well known and highly respected technical mind in the attribution space and is assisting on our iOS 14 fundamentals course.