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Twilio Buys Segment
Twilio just acquired Segment. Tune in and learn about the acquisition, both tools, and what it means for marketers and the industry.
Notes & References
Twilio is a developer-centric video and SMS platform and that has recently diversified into other verticals (auth, ESP)
They started in voice and SMS.
Sendgrid is an ESP or Email Service Provider, that was acquired after IPO.
Their acquisition of Segment shows a few things:
The strength of their stock purchasing power.
Their continued commitment to developer-first marketing technology.
Their interest in building a modern marketing suite that could put greatly outperform Salesforce and Adobe suites.
This will have a big impact on the industry.
Slides for this lesson embedded below.
No additional notes or references for this video.
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