Twilio Buys Segment

Twilio just acquired Segment. Tune in and learn about the acquisition, both tools, and what it means for marketers and the industry.

  • Twilio is a developer-centric video and SMS platform and that has recently diversified into other verticals (auth, ESP)
  • They started in voice and SMS.
  • Sendgrid is an ESP or Email Service Provider, that was acquired after IPO.
  • Their acquisition of Segment shows a few things:
    • The strength of their stock purchasing power.
    • Their continued commitment to developer-first marketing technology.
    • Their interest in building a modern marketing suite that could put greatly outperform Salesforce and Adobe suites.
  • This will have a big impact on the industry.

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