MTA001 Martech Practitioner Course
What We'll Learn
Let's talk about what we'll learn in Section 1.
We will be learning about Marketing Technology, including it's history.
We will be discussing where it sits within an organization.
We will discuss scope & mandate, and will review key concepts.
Slides for this lesson embedded below.
Transciption powered by Rev.ai.
More Lesson Videos . . .
Scope and Mandate of a Marketing Technologist
Where does Marketing Technology sit within an Organization?
Is it Worth it? Build vs Buy, Pricing, and LOE Analysis
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Fall 2020 Synchronous Class
Why Learn Martech?
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