What is Marketing Technology?

There are many different terms and names for Marketing Tech. Here we will cover the best way to describe the field of Marketing Technology.

  • Marketing technology is not just about the technology itself. It's about the processes, systems, and tools that come together to create Marketing Technology.
  • The course will cover consumer-focused growth stacks and will also focus on martech for web and mobile based applications.
  • Oftenmarketing technology is underrated and overlooked within the realm of growth. Marketing technology is at the core of being able to drive functional growth.

Slides for this lesson embedded below.
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