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Scope and Mandate of a Marketing Technologist
Do you know what a marketing technologist does? Let's cover the role a martech expert should serve in an org.
Notes & References
MarTech should be treated as a product within an organization.
A modern Marketing Technologist develops processes, builds data plans and administers tools.
A Marketing Technologist needs to be an educator and messenger who can effectively translate their ideas so they can be implemented.
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