MTA001 Martech Practitioner Course
Location Services & Infrastructure
For many consumer based marketing teams, they need the ability to target users in place. In this lesson we'll talk about this capaibility as a key component of a marketing toolset.
Location infrastructure is the ability to track your customers to identify relevant actions based on location.
Location infrastructure makes it easy to take customer-app preferences (allowing apps to track location) and make it into actionable data.
SDKs can help trigger events and actionable insights (push-notifications) based on the actions, movements, locations of users.
Slides for this lesson embedded below.
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More Lesson Videos . . .
Customer Identity: Known & Unknown User States
Prioritizing Vendor Selection
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