MTA001 Martech Practitioner Course
Software Development Kits (SDKs)
Love them or hate them, SDKs are a building block for modern marketing toolkits. But a lot of people don't know what they mean or why they exist.
Notes & References
An easy way to think about an API is a way to communicate - as a computer - with another tool, company, or service.
An SDK is a “wrapper” for an API because APIs can be complicated, so, an SDK often turns the API into something easier to work with for engineers.
SDKs and APIs make it easier for engineers to build an entire business faster and more efficiently.
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