MTA001 Martech Practitioner Course
Segments & Audiences
Marketers need audiences and segments to target users. Let's define what these are in technical terms and talk about why that matters.
Notes & References
Segments or audiences are groups of people that are defined based on certain characteristics and attributes.
Audiences and segments are not just for CDPs and DMPs, they are helpful with a wide range of tools.
Audiences and segments are tool agnostic and allow MarTech stacks to be even more flexible.
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