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High Level CDPs vs DMPs
Are DMPs really dead? What is a DMP? How does this relate to a CDP? While these are complicated questions to answer, we'll break down what each tool is, how they work, and how they relate to one another.
Notes & References
CDP stands for Customer Data Platform. It's main purpose is to track 1st party customer data. A DMP stands for Data Management Platform.
They both provide the ability to track users and create audiences.
Slides for this lesson embedded below.
No additional notes or references for this video.
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