Location Data & Infrastructure Providers

In this lesson, we'll cover the ecosystem vendors & history for location data and infrastructure.

  • Location infrastructure & services are the capabilities and location technologies that allow marketers to trigger location based campains, collect customer location data, message customers in particular locations, and build location-based audiences with relevant (contextual) data.
  • It's important to recognize what tools will collect the most relevant data. For example, using POI licensing from apps like Yelp and Google vs using a martech vendor like Radar to trigger a notification or take some action based on events sent to Radar and your CDP.
  • Sometimes there will be confusion about which type of service is required and who can provide that service. When it comes to selecting Location Infrastructure & Service providers, it's important to review the providers through an objective and technical standpoint so you can find the right fit.

Slides for this lesson embedded below.
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