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Prioritizing Vendor Selection
Once you've decided to build or buy a marketing capability, you'll need to work with your vendors or internal stakeholders to prioritize. In this lesson, we talk about the importance of prioritization and how it requires sensible give and take.
Notes & References
It's important to build analytics with the “end state” in mind. This is the reason why new startups are often advised to investigate CDPs sooner rather than later.
You should build your analytics or transport layer first because (almost) all MarTech tools depend on event instrumentation.
Next, it's important to consider the use cases that are being solved and build in the corresponding and appropriate order.
Slides for this lesson embedded below.
No additional notes or references for this video.
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History of Marketing Technology
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Basic Data Planning Best Practices
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