MTA001 Martech Practitioner Course
MTA100MC2 Mini-course: Building a Complete Martech Stack
MTA100MC3 Mini-course: iOS 14 Fundamentals
Section 6: Course Wrap Up & Review (Exam)
We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.
Notes & References
In this course, we covered what marketing technology is, martech history, where it sits within an organization, as well as the scope and mandate of a Marketing technologist
Next, we covered martech capabilities and components; i.e. attribution, data hygiene & management, CRM, etc.
Last, we covered key and common technical concepts and terms. Thank you for joining!
If you're ready to take your certifying exam, go here:
Slides for this lesson embedded below.
No additional notes or references for this video.
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Fall 2020 Synchronous Class
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