Setting Up an ESP & Sending Emails with Sengrid and Customer.io

Most businesses rely on an ESP - or Email Service Provider - as well as a tool to customize their marketing emails. In this lesson, we'll setup an ESP using Sendgrid, and then setup Customer.io, a marketing tool that makes it easy to send campaign and newsletter emails to your customers.

  • An ESP is a core piece of infrastructure for a B2B martech stack - it is imperative that you can reliabily send customers and prospects emails about your products and applicaiton.
  • In this portion of the stack, we setup Sendgrid, talk about how to enable the necessary DNS configs, and then setup customer.io on top of it.
  • This is one of the most important steps in enabling a functional martech stack.

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