We sit down with Eric Stein from Branch Metrics to talk about the advent of marketing technology through his career at Double Click.

Attribution provides the foundation for deeplinking, but before we can show how deeplinking works, we need to cover the basics. In this short lesson, we'll show how they work and lay a foundation for any marketer to better understand their conversion by way of technical competency.

In this lesson, we'll cover the ecosystem vendors & history for data platform and infrastructure.

In this lesson, we'll cover the ecosystem vendors & history for product analytics.

Are DMPs really dead? What is a DMP? How does this relate to a CDP? While these are complicated questions to answer, we'll break down what each tool is, how they work, and how they relate to one another.

Let's talk about what we'll learn in Section 2.

In this mini series, we've built an entire stack with a B2B centric focus. Now, we'll bring it all together by piping our data into Amplitude for exploration and visualization.

Good marketers think about tracking as an essential element of their campaigns. Branch allows you to track traffic to URLs or other destinations and is a great tool to have in your arsenal. In this lesson, we'll setup a Branch account, add the web SDK, and create our first marketing link.

Marketing technologists are not always the engineerins who build the martech system. However, it's important to understand how to integrate various tools so that you can properly communicate and project manage other stakeholders. In this lesson, we'll talk about the integration process for 3rd party tools, and how you can appropriately project manage an integration from start to finish.

Love them or hate them, SDKs are a building block for modern marketing toolkits. But a lot of people don't know what they mean or why they exist.

The first step in building a martech system is defining a data plan. Rather than using an excel sheet or google sheet, we strongly recommend utilizing a data hygiene and management tool, like Iteratively. In this portion of the mini-series, we will setup Iteratively, show you how to add elements to the data plan, and eventually connect the tool to our CDP.

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

After you understand how iOS 14 works and what to expect, the question we always come back to is "now what!?". In this lesson we'll provide a framework for how to operate in the uncertainty and some options for the more advanced marketers out there.

Let's talk about what we'll learn in Section 5.

The Appl Developer Policy has been updated with key legal language that is worth noting. In this video we'll do a short teardown.