In this lesson, we'll cover the ecosystem vendors & history for product analytics.

Do you know what a marketing technologist does? Let's cover the role a martech expert should serve in an org.

Let's build a mini website as a platform to use in our demo. We will use Webflow, which is a great tool for freelancers or small businesses.

We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.

In this lesson, we'll cover the ecosystem vendors & history for location data and infrastructure.

In this lesson we will cover some of the common technical terms and considerations for keeping data clean in your stack.

In this video we cover an introduction to iOS 14, including what it is, what it means, its advent and future timeline, as well as key components that you'll need to understand to successfull navigate the uncertainty of iOS 14.

Moving right along, in this short video we'll show you how to create a Radar account, setup the SDK, and how you could connect your radar data to Segment.

In this mini series, we've built an entire stack with a B2B centric focus. Now, we'll bring it all together by piping our data into Amplitude for exploration and visualization.

Once you have a foundational understanding of martech, it's important to build your own martech stack from the ground up - both to experience how its done, plus build confidence in tools and seting up data pipelines. In this preliminary stack building mini-series, we build a complete martech stack.

Attribution is the ability to track your sources of installs. We'll cover why attribution is such an important element of a marketing toolkit.

In this short video we cover the key technical componenets and terms you must know to be successful in navigating and operating in the new world of iOS 14. Terms include: IDFA, IDFV, URLs & URIs, How Attribution Works, MMPs, SRNs, Fingerprinting, SKAdNetwork, ATT Framework, Conversion Value.

Twilio just acquired Segment. Tune in and learn about the acquisition, both tools, and what it means for marketers and the industry.

We'll wrap up the course, review what we learned and provide a timetable for when we'll check in next!

Most businesses rely on an ESP - or Email Service Provider - as well as a tool to customize their marketing emails. In this lesson, we'll setup an ESP using Sendgrid, and then setup Customer.io, a marketing tool that makes it easy to send campaign and newsletter emails to your customers.