Let's talk about what we'll learn in Section 3.

In this lesson, we'll cover the ecosystem vendors & history for location data and infrastructure.

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

Attribution is the ability to track your sources of installs. We'll cover why attribution is such an important element of a marketing toolkit.

In this short lesson, we'll examine how data is often structured across various modern marketing tools.

Vendors are not there to annoy you. In fact, they can be incredible champions and companions on your journey to master marketing tech. Here we'll talk about how to get the most out of your relationships with 3rd party vendors, and how to create a balanced relationship that enforces the results you want.

Many marketers don't know how to code, or they don't have access to their website's code base. Google Tag Manager offers a solution. In this video, I'll show you how to create a tag manager account, setup a basic tag and trigger, and deploy SDKs via Tag Manager.

Good marketers think about tracking as an essential element of their campaigns. Branch allows you to track traffic to URLs or other destinations and is a great tool to have in your arsenal. In this lesson, we'll setup a Branch account, add the web SDK, and create our first marketing link.

We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.

In this lesson, we'll cover the ecosystem vendors & history for product analytics.

The first step in building a martech system is defining a data plan. Rather than using an excel sheet or google sheet, we strongly recommend utilizing a data hygiene and management tool, like Iteratively. In this portion of the mini-series, we will setup Iteratively, show you how to add elements to the data plan, and eventually connect the tool to our CDP.

Let's talk about what we'll learn in Section 2.

The Appl Developer Policy has been updated with key legal language that is worth noting. In this video we'll do a short teardown.

CDPs & CDIs are common terms used to represent the data platform layer. This lesson will cover why this capability is central to a marketing technology stack.

In this short video we cover the key technical componenets and terms you must know to be successful in navigating and operating in the new world of iOS 14. Terms include: IDFA, IDFV, URLs & URIs, How Attribution Works, MMPs, SRNs, Fingerprinting, SKAdNetwork, ATT Framework, Conversion Value.