Love them or hate them, SDKs are a building block for modern marketing toolkits. But a lot of people don't know what they mean or why they exist.

Ever wondered how you get driven to the right place in an app or website? It's because of deeplinking. In this lesson, we'll talk about how it works and why it matters.

Most people don't think about security and administration of a martech stack until it's too late. In this lesson we'll talk about some of the commonly overlooked details of securing your tools, and provide some best practicies on how to administate your stack properly and in a scale-able fashion.

Every organization finds themselves in the difficult position of determining whether to build a capability in house, or buy it from a 3rd party vendor. In this lesson we'll cover the nuances of this decision, and provide some helpful frameworks and thoughts on how to analyze and be objective in making such a decision.

Data doesn't always flow the same way. Let's talk about two important ways that data flows, and the consequences.

In this lesson, we'll cover the ecosystem vendors & history for attribution and deeplinking.

In this lesson we will cover some of the common technical terms and considerations for keeping data clean in your stack.

Marketers need audiences and segments to target users. Let's define what these are in technical terms and talk about why that matters.

In this lesson, we'll cover the ecosystem vendors & history for location data and infrastructure.

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

Let's talk about what we'll learn in Section 3.

Messaging customers in real time is a foundational capability of a modern marketers job. There are lots of ways this capability is described, so, in this lesson, we'll break down the various names, and dive into what the capability means, and why it matters.

Let's talk about what we'll learn in Section 1.

In this lesson, we'll cover the ecosystem vendors & history for product analytics.

Data Planning has never been more important as a key first step in building your mar tech stack. We sit down with Avo to talk about Data Planning essentials in this 101 lesson.