In this lesson, we'll cover the ecosystem vendors & history for location data and infrastructure.

Let's talk about what we'll learn in Section 2.

There are many different terms and names for Marketing Tech. Here we will cover the best way to describe the field of Marketing Technology.

Twilio just acquired Segment. Tune in and learn about the acquisition, both tools, and what it means for marketers and the industry.

A common question marketers ask is how martech fits into an org structure. In this lesson, we'll talk about that issue, and describe different models for how martech can serve an organization at different stages in a company's lifecycle.

In this lesson, we'll wrap Section 2 by defining and being specific about the role of data warehousing and data lakes to a marketing technologist.

Good marketing technology lives and dies by its documentation. In this lesson, we'll talk about the importance of documentation, and provide some best practicies around codifying your martech stack and knowledge so that your system outlives any single individual.

In this lesson, we'll cover the ecosystem vendors & history for product analytics.

In this lesson, we'll cover the ecosystem vendors & history for data hygiene and management.

We're all done! In this lesson we'll recap the course and quickly cover everything we have learned so far. This is a great lesson to review and prepare for the certification exam.